The search engines utilised by the entire global internet population are basically virtual answering machines that scour billions upon billions of content and evaluate a multitude of factors towards determining which content is more...
WOM marketing or rather ‘word of mouth’ was regarded as the most effective marketing strategy ever to emerge, that was until the advent of the internet, which ‘threw a spanner in the works’. This...
As mentioned in the first part of this follow-up article, there are multitudes of ways that businesses could promote their businesses using digital channels, but some of these popular methods just do not cut...
Digital marketing revolves around the different types of marketing initiatives that are executed via electronic devices or the internet. The leverage that businesses are able to gain regardless of their physical geographical location through...
